Continental Focus, International Reach

Gulf Oil Brand Returns to Africa

Thursday, August 3, 2017

Gulf Oil International (GOI) has returned to the African continent. The company has opened its first Gulf petrol service station in South Africa. The opening of the service station marks the return of the Gulf brand after an absence of more than a decade.

 The company is in the midst of a major global expansion program in both fuel and lubricants and this first African retail outlet is a significant milestone in its growth. The station is located in Johannesburg and is operated by Gulf’s South African fuel retail licensee, Capital Lounge Management Services.

 As the model for Gulf service stations in South Africa, the new station is intended to offer a step-up, in terms of service, to local customers.  The Gulf facility offers a partner shop and a hot food outlet – and therefore, like many Gulf stations around the world, it aims to become a local meeting point and community facility.

 The branding, signage and equipment was provided and fitted, under license, by OPECO Energy, who are the Gulf Oil International authorized service station suppliers.

 Other station openings are planned over the remainder of this year, with a steady roll out of the Gulf brand in fuel retailing in South Africa over the next five years.

 “The launch and growth of the Gulf Service Station network will raise awareness of the brand in South Africa and should also help further increase sales of Gulf Lubricants, through our regional operation, Gulf Oil Middle East Ltd,” explains GOI New Business Manager, Paul Stannard. “The opening of this station will also attract more dealers to take on the brand and will be of great assistance in finding and opening other Gulf networks in Africa.”


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