Petroleum Africa
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Thursday, February 7, 2013
Addax and Oryx Group has been rebranded. The company launched its repositioning to better reflect its evolution 25 years after it was founded. The company is now called AOG, which it says leverages its Addax and Oryx heritage, while creating an identity that encompasses its current business areas.
"We have been sourcing and distributing oil and gas products in Africa for over 25 years. This merger demonstrates our commitment to continuously adapt to the energy needs of the continent, creating a value chain from product sourcing to storage and distribution for domestic, commercial and maritime customers", said AOG's founder and chairman, Jean Claude Gandur.
"It puts us in the enviable position of being able to ensure a reliable supply, as well as high product and service quality", he added.
Oryx Energies was created out of the merger of AOG's trading and downstream businesses, Addax Trading Group and Oryx Oil & Gas. The company said that the move concludes a strategy of integration started in 2009 and reflects the ambition to transform one of Africa's largest and longest-established independent oil and gas players, into a single extensive and seamlessly integrated downstream platform.
Oryx Energies will be expanding its integrated downstream model, including further growth in its specialty products including LPG, lubricants, and bitumen.
Oryx Energies recently acquired new assets in Uganda and will be opening a major storage terminal and bunkering service in strategically-located Las Palmas, towards the end of the year. These are just a couple of examples of the expansion plans that aim to ensure the provision of essential energy to both urban and rural areas across sub-Saharan Africa over the coming years.
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