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Thursday, November 12, 2015
BASF, the world’s leading chemical company, celebrates its 150th anniversary in the entire world. BASF invited its customers, partners and employees to participate for the celebrations at Royal Maxim Palace Kempinski in New Cairo, Egypt.
Besides the celebrations and a historical retrospective, BASF has developed a comprehensive program to exchange ideas with partners on the topics of smart energy, food and urban living. As part of this program, BASF is introducing a new approach that is part of corporate strategy “We create chemistry”. This change to the company’s brand identity underlines how BASF collaborates and innovates with customers and partners to contribute to a sustainable future.
Egypt as a key growth market
“We aim to establish the Middle East as another of our core geographies, and are proud to announce that we are close to 1,000 hires across the region and I’m proud to be one of them,” said John Frijns, Vice President, Market Area Middle East & Egypt. BASF has been operating in the Middle East Region for over six decades, providing innovative products and solutions that contribute to conserving resources, ensuring good nutrition and improving quality of life for the region’s 325 million citizens.
BASF is looking at Egypt as a key growth market and has expanded its capabilities considerably to continue innovating in this important region. “Here in Egypt we moved into a new and state of the art office building. In terms of sales, we had more than 700 million Euro regional sales in 2014 and we are aiming to more than double by 2020,” said Frijns.
“Chemistry was, is and will continue to be a key industry. Science and our research will strengthen the foundations. Our strengths have grown over the past 150 years,” said Ayman Nafie, Managing Director, Egypt.
Strategic platform of the Middle East
The Middle East plays an increasingly important role in ongoing expansion plans. The growth strategy is driven by BASF’s innovative products and solutions that contribute to conserving resources, ensuring good nutrition and improving quality of life. BASF seeks to leverage its leading position as an integrated global chemical company to create opportunities in Egypt.
Chemistry has a central role to play in addressing key future challenges globally and in the Middle East. BASF makes important contributions with its comprehensive portfolio of innovations that range from chemicals, plastics, performance products, crop protection products as well as oil and gas products and services.
We create chemistry for a sustainable future
BASF’s company purpose is defined as “We create chemistry for a sustainable future” which reflects the company has made sustainability a core element of its corporate identity. In 1865, BASF started its activities with 30 employees in Germany. Today, BASF has more than 113,000 employees, more than half of whom work outside of Germany. The BASF team is today more international than the founding fathers could ever have imagined.
In 2014, BASF invested 1.88 billion Euro in R&D
Research and Development units work on innovative solutions responding to the needs of the community. BASF invested 1.9 billion Euros in R&D in 2014 alone with 10.700 employees in 70 research centers in the entire world. BASF issued 1.200 patents in 2014, and listed on top the Patent Asset Index consecutively for six years.
With its turnover, profitability, investments and wide range of product portfolio, BASF continues with its success story in Middle East.
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