Continental Focus, International Reach

StatoilHydro Changes Name to Statoil Launches New Logo

Wednesday, November 4, 2009

StatoilHydro ASA, which was formed when the two Norwegian firms Statoil and Norsk Hydro joined forces, is changing its name to Statoil ASA with immediate effect. The company has also launched a new corporate logo.

According to the company it is taking this opportunity to clarify its future ambitions and strategy. Statoil’s Chief executive Helge Lund led a global town hall meeting on November 2, at which the company’s employees were able to follow along simultaneously around the world.

The new logo is based on a constellation of stars seen against the Nordic heavens, which has been refined to a guiding star as Statoil’s new symbol. Statoil says that the star represents the group’s history, pioneering spirit, and ambition to be a leader in efforts to find better solutions for meeting growing energy requirements in a responsible way. Its configuration as a three-dimensional object is motivated by Statoil’s strong technological history and strategy.

All parts of the group will use the new identity with the exception of its service station network, which retains its existing Statoil logotype. This reflects a view that this part of the business competes well on its own terms, with its separate requirements and target audiences.